FRIDAY PM: After everyone rushed to the movies over the holidays, they’re doing something else with Disney’s this weekend. Mufasa: The Lion King looking to alter MLK’s 4-day time frame with an estimated 16 million dollars carry in its fifth weekend. That’s easily the lowest post-Covid number one grosser for a film and nothing the industry can boast about.
Two newcomers, those from Sony one of those days in 13 million dollars more than 4 days and Blumhouse/Common’s werewolf in 12 million dollarsThey are not doing the business any favors. Both are budget films at $14 million and $25 million, respectively, before P&A spending. Hopefully, with its excellent releases and reviews on Rotten Tomatoes, one of those days find an audience. The current $11.7 million for 3 days in last year’s Blumhouse January title Night swimming is bigger than werewolf‘s.
Social media analytics company RelishMix shows that the social media universe reaches werewolf at 136.5 million it’s about 50% behind the average norm for a wide horror release. Julia Garner is the film’s biggest social media star, with an audience of 1.5 million on Instagram. RelishMix noticed that bad word of mouth: “Mixed talk of negative trend in werewolf finds some viewers offended by the look of the film, from the cinematography to the design of the titular creature. Comments include: “They’ve clearly gone for a more human-like werewolf design, which I understand isn’t to many people’s tastes” and “A hairless werewolf is not a werewolf in my books!” .
one of those days‘The universe of social networks on TikTok, Facebook, X, YouTube and Instagram amounts to 116.6 million, which is +2% compared to comedy norms. The cast activation component in the R-rated film is strong with SZA’s social network at 36 million and Keke Palmer’s at 24.5 million.
RelishMix reports: “Positive trending conversation about one of those days It is strong on the part of the public that is preparing for a fun comic moment in the cinema. The cast, specifically Keke Palmer, is attracting many to the film and shares: “This is already a must see.” KEKE and Sza and Katt Williams hahaha, yes’ and ‘Keke low key, one of the best comedy actresses alive today’. Audiences feel this is similar to other comedies starring black people, with comments like: “This has Friday vibrations everywhere. I can’t wait to see it’ and ‘It’s giving Insecure vibes but like a movie.’”
With an advance notice of 4 days 5 million dollars in its fourth round, Focus Options’ Nosferatu goes to a 90.2 million dollars Cume, 6.6 million dollars to advance Downton Abbey as the highest-grossing film in the label’s history. As we told you on Thursday, the film directed by Robert Eggers is the second biggest in the United States for the specialized label Common.
- Mufasa: The Lion Kings (Dis) 3,555 rooms, Friday 2.3 million dollars3 days 12 million dollars (-15%), 4 days 16 million dollarsWhole $210.3 million/Week 5
- one of those days (Sony) 2,675 theaters, Friday 4.6 million dollars3 days 11 million dollars4 days 13 million dollars/Week 1
- werewolf (Uni) 3,354 rooms, Friday 4.5 million dollars3 days 10.5 million dollars4 days 12 million dollars/Week 1
- Sonic the hedgehog 3 (Pair) 3,306 rooms, Friday 1.8 million dollars3 days 8 million dollars (-30%), 4 days 10.4 million dollarsWhole $218.2 million/Week 5
- Den of Thieves 2: Panther (LG) 3,008 theaters, Friday 2.1 million dollars 3 days $7.45 million (-50%), 4 days 9 million dollarsWhole 28.5 million dollars/Week 2
FRIDAY AM: I’m just preparing you for that, but it’s going to be a pretty dull MLK weekend at the box office, unless Sony’s R-rated female comedy one of those days surprises.
Post-Covid, MLK’s #1 weekend movie has been able to gross over $33 million in four days; that’s for an opening title or a carryover.
Okay, Common/Blumhouse’s werewolf, Despite its low cost of $25 million before P&A, it is only expected to contribute 20 million dollars more than 4 days; No M3GAN. Yesterday, in previews starting at 2 p.m., the R-rated horror film directed, written and edited by Leigh Whannell made 1.4 million dollarswhich is a bit more than what Lionsgate offers. den of thieves ($1.35 million) made it last Thursday, and it’s a bit lighter than the filmmaker’s pre-Covid. The invisible man which earned $1.65 million in previews ahead of a $28.2 million opening. werewolf, starring Julia Garner and Christopher Abbott, is booked in 3,354 theaters. Rotten Tomatoes’ 55% reviews and 67% audience score are lower than Invisible Man’s certified fresh 91% reviews and 88% score.
one of those days
sony
Sony SZA and Keke Palmer’s comedy, one of those days, It has excellent reviews with 96% freshness and 94% audience reactions. The good thing is that it is the first R-rated black female comedy since 2017. Girls trip. But why isn’t it expected to open more? Day 3 is projected in $7 million-$9 millionwith the four days allocated to two digits. The pic follows best friends and roommates Dreux (Keke Palmer) and Alyssa (SZA) who are about to have ‘Certainly one of Them Days.’ When they discover that Alyssa’s boyfriend has wasted their rent money, the duo find themselves going to extremes in a comical race against time to avoid eviction and keep their friendship intact. Last night’s previews that started at 2 p.m. 1.3 million dollars in 2,402 locations. In comparison, girls trip it made $1.7 million in previews before an $11.7 million opening on Friday and $31 million. Before its opening, girls trip It was projected to be in the low to mid range of over $20 million. one of those days is produced by girls trip Producer, James Lopez.
The Quorum tracking service says this morning in its note: “werewolf and one of those days They come to theaters from opposite directions. werewolf has high awareness, high interest, and a solid 6% unassisted (same as Nosferatu on its launch day). The downside is that reviews of werewolf They have been lukewarm. one of those days has lower knowledge and interest and has not yet reached 1% knowledge without help, but is receiving rave reviews. What does it mean? Wait werewolf have the largest opening, but if word of mouth is weak, it could open at the lower end of projections. On the contrary, if one of those days If it gets good word of mouth, it could surprise us positively.”
Gerard Butler in ‘Den of Thieves 2: Panther’
eOne movies
Lionsgate’s Tucker Tooley co-financed Den of Thieves 2: Panther seeks to decrease from -45% to -50% in weekend 2 with $7.5 million to $8.3 million during the 3 days. The first film of 2018 had -43% retention in its second weekend. first week of den of thieves was $20.1 million, while part 2 here grossed 19.5 million dollars in its first week. den of thieves ended its career at $44.9 million.
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The high 5 of the week is the following:
1.) Den of Thieves 2 (LG) 3,008 movie theaters on Thursday $ 843,000 (-14% compared to Wednesday), week 19.5 million dollars/Week 1
2.) muffasa (Dis) 3,620 theaters, Thursday $866 thousand (-11%), week 18.7 million dollars, $194.2 million/Week 4
3.) Sonic the hedgehog 3 (Par) 3,582 theaters, Thursday $589 thousand (-11%), week 14.3 million dollarsWhole $207.9 million/Week 4
4.) Nosferatu (Foc) 3,082 theaters, Thursday $659 thousand (-15%), week 10 million dollars/Whole $85.2 millionWeek 3
5.) Moana 2 (Dis) 3,170 theaters, Thursday $378,000 (-6%), week 8.3 million dollarsWhole $436.7 million/Week 7
