Currently, most TVs can find features powered by artificial intelligence (AI), usually in the form of processors that upscale lower resolution content.
Plus: All Samsung TVs announced at CES 2025: Best features available for OLED, QLED and 8K models
However, Samsung is rolling out a full set of AI features for its next line of TVs that go a step further. Collectively called “Imaginative and prescient AI,” Samsung says these features not only improve image quality, but also provide insight into what’s on the screen and even improve security.
Here’s a look at what Imaginative and prescient AI will bring to 2025 Samsung TVs.
1. AI-powered video and audio
Like many TV makers today, Samsung is taking advantage of improved AI to make older content look better. The company says this feature is even better for this year’s line of TVs, along with HDR Remastering, which uses AI to upscale standard dynamic range content to high levels of dynamic range.
New to the 2025 sets is Color Booster Professional, which Samsung says uses artificial intelligence to deliver richer, more vibrant colors.
2. Click to search
Wondering where you’ve seen an actor before? This feature will give you more information about people, places or products on your screen. Click the new AI button on your remote control and you’ll see who the actors are in a given scene, where that scene takes place, or even what the characters are wearing (which looks a lot like Encore AI’s shopping search). .
3. Screen to table
Several food-related features are on the way this year, including one that recognizes food on the screen and provides recipes to prepare it – useful, perhaps if you’re watching a cooking show and want to replicate what you see. The other lets you track your takeout or delivery order right from your screen.
4. Keep your home and family members safe
Comparable to the feature Roku just rolled out, you’ll soon be able to connect your home security cameras to your TV. Samsung AI Dwelling Safety will analyze video feeds from your connected cameras and audio from your TV’s microphone to help monitor your home.
Plus: 7 rules to follow when setting up a home security camera, and where you should never install one
If the system detects unusual sounds and movements, such as falls or theft, you’ll receive alerts directly on your TV screen (or on your phone if you’re away).
5. Greater accessibility
Samsung’s new line of televisions will have several features focused on accessibility. Dwell Translation will instantly translate subtitles on live streams in up to seven languages, and Voice Removing with Audio Subtitles will use AI to analyze subtitles, isolate voices, and adjust reading speed.
Plus: I saw Samsung’s 8K TV at CES 2025, and these 3 new features stole the show
This last feature isn’t new this year, but Samsung says it’s been improved to make it easier for people with visible disabilities to follow what’s going on.
We should learn more about Samsung’s 2025 TV lineup at CES this week, which runs from January 7-10.
