EXCLUSIVE: MY! News experienced impressive growth in 2024 with 11 billion views across all digital and social content, up 50% from the previous year.
The success was led by Instagram, which increased 49% to 5.6 billion video views, according to internal NBCUniversal data. Its sister platform Facebook saw the biggest growth of the year with a 261% increase from 2023 to record 1.2 billion video views.
TikTok saw 1.9 billion video views, a 52% increase from 2023, and YouTube saw a 61% increase with 271 million video views across E!’s main channels.
MY! News also launched its latest digital series hot goss in October. The first four episodes generated 20 million video views and 222 thousand social interactions across all platforms. According to the brand, the content reached about 16 million users.
hot goss features Eyal Booker and Lonnie Marts debating the week’s hottest celebrity news while sitting shirtless in a sauna. It’s one of two new digital collections from E! News launched in 2024, along with MY! News’ The summaryhosted by Erin Lim Rhodes on Snapchat.
This year, the brand plans to launch two more pop culture-focused digital collections. there is Summarywith a panel of pop culture insiders providing their opinions on notable events and The best year of pop culturewhich is a documentary series that revisits decisive moments of the last three decades.
